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Myeongdong

Shopping, street food and beauty — the classic first stop.

Myeongdong
Photo: Tristan Surtel / Wikimedia Commons · CC BY-SA 4.0
Myeongdong drew the highest average daily number of foreign visitors in Seoul (about 100,910), the city's most-visited area.2026-08-03

Why go

Myeongdong is Seoul's busiest shopping street and the most-visited area for foreign travelers. It's packed with cosmetics shops, fashion, and a lively evening street-food scene.

It's central and easy to reach, which makes it a natural base or first stop on day one.

Beyond the shops, the landmark Myeongdong Cathedral rises just above the district, and the streets are a hub for K-beauty flagships and duty-free stores. After dark the main lanes turn into one of Seoul's best street-food scenes — tteokbokki, hotteok and grilled skewers.

🎟️Tickets, tours & experiencesSkip-the-line entry, hanbok rental and day trips — via Klook.Book on Klook

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Nearby

N Seoul TowerNamdaemun MarketGyeongbokgung

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